
a. About Strapp
Stradapp develops deep technology assets with sophisticated intellectual property and differentiated business models with high
disruption potential.
Stradapp is a leading technology provider of leading IoT, Artificial Intelligence, Big Data, Cloud and Analytic technology for the Media and
Entertainment industry, offering over the screen product placement and contextual advertising and fully integrated end-to-end solutions
along the Film and TV industry value chain.
Stradapp is a Media Monetization Solution (MMS) that reinvents the way MEDIA/TV engage with their viewers’ base and enable a doublesided
marketplace.
With its CloudCast Plus strategy, Stradapp is focusing on the strengths of the product placement and contextual advertising strategies,
underpinned by the digital customer engagement and demand generation segments.
With this combination, the Company is in a position to continue expanding its customer relevance and, thanks to its sophisticatesintellectual property and differentiated business model.
Stradapp makes movies and TV shows content shopable, actionable and interactive for demand creation from home, movie theaters andsmartphones.
b.Mission Statement
Stradapp is working to improve the concepts according to the needs of clients and TV audience, Production Companies, Broadcasters,Agencies, Advertisers and Retailers, and develops new media technology solutions – not only to answer expectations, rather to exceed.
c. Strategy
Our Strategy
Our Ambition
Our AMBITION is to lead the Media and Entertainment market transformation as the new ICT INDUSTRY evolves.
We are an integral part of the convergence of communication networks and devices with the internet, and we strongly believe that thisconvergence will create more wealth, disrupt more businesses, and release more innovation than any previous stage in the history oftechnology.
Our Values
In the stradapp global community, we share these core values: Fearless, Respect, Open, Professionalism, Reliable and Perseverance.
These values together constitute the Stradapp DNA – our way of relating to each other internally, and to the world around us. It is what’sultimately
fuels our mission and the journey towards our vision.
Stradapp is a place where people can do their best. We play a fundamental role in how society and technology can integrate in thefuture. We connect people capital and ideas that accelerate innovation and provide value to our company, partners, society and the connected world.
What principles guide Stradapp’s marketplace?
We understand that the work of connecting people to brands seen on TV has real-world disruption impact, and that’s a big responsibility.Our principled approach to marketplace architecture and design helps us live up to that responsibility.
a. Where we are