Stradapp is an On-Demand addressable IoT technology that strengthens production studios, broadcasters, agencies, advertisers and retailers through the use of IoT, Artificial Intelligence, Big Data, Cloud, Analytics and communications technologies.
Stradapp is an advanced technology that you plug into your TV’s HDMI port, powered by a USB cable. Using your smartphone as a remote control, you can use Stradapp to access advertising content embedded in movies and TV shows, making content shopable, actionable and interactive for customer demand creation in retail stores, and on-line, through smart phone devices.

a. Stradapp Advertising

With TV viewers with the average person spending 270 minutes (5.4x Facebook) daily watching TV in US (Poland 264, Japan 262, Brazil 254, Russia 248, Italy 248, Latam Avg. 225, Spain 233, France 223, Germany 223, etc.), Stradapp developed a marketplace to increase Customer Engagement and Demand Generation with TV’s product placement and contextual advertising. The time spent on TV is more than on any social media network. With Stradapp ads, both product placement and contextual advertising, advertisers have the opportunity to reach every single one of them.
Stradapp target audiences are highly customizable, making it possible to target people based on their viewing interest, demographics, location, actions on TV programs, engagement in the mobile app, and much more.
This makes Stradapp the best advertising addressable TV/Media technology to create granular target audiences with a high ROI.

Over-the-Tv-Top (OtTVT) display ads are available in a variety of formats that deliver messages to inform and inspire TV viewers to take action. Use your own creative, or Stradapp can build ads for you.
TV Viewers can see display ads over the Top of the TV Program in a noninvasive way, mobile apps, and devices, as well as sites and apps not owned by Stradapp. Stradapp is not a reseller of your products and services, so you don’t need to sell your products on Stradapp to buy display ads— TV Viewers can be taken to a product page, a Store, a custom landing page, or an external website.

Display ads are sold on a CPM (cost-per-thousand impressions) or CPC (Cost per Click) basis, and prices can vary depending on format and placement

If you’re a local small business like a restaurant, the audience that you want to reach is much smaller than the entire country. It may be limited to a city or even a neighborhood within a city.

The great news is that Stradapp enables you to target right down to the city or even zip codes. Your advertising will not be wasted on people that live 50 miles away from your business, like it might be with regular television, radio, or a regional paper advertising.

b. Stradapp CloudCast

WELCOME TO THE NEW CUSTOMER ENGAGEMENT & DEMAND

GENERATION ON-DEMAN STREAMING DEVICE FOR TV

Stradapp is an On-Demand addressable IoT technology that strengthens the media industry through the use of Artificial Intelligence, Big Data, Cloud, Analytics and communications technologies.
Stradapp is an IoT device that you plug into your TV’s HDMI port, powered by a USB cable. Using your smartphone as a remote control, you can use Stradapp to access advertising content embedded in movies and TV shows, making content shopable, actionable and interactive for customer demand creation in retail stores and ecommerce sites through smart phone devices.

c. Smarter TV technology

Glocal digital ad insertion
Personalization of one-on-one targeted commercials
Localization
Digital ad insertion to increase profits
Targeted and contextual ads
TV-commerce, online and retail integration

On a regular movie scene, viewers watch a story, for example three women walking inside a store.

Stradapp translate the story into real-time product placement and contextual advertising information for viewers.

Stradapp analyzes the scene and provides context about everything around it. The technology provides information around the scene, every product being shown on the scene like: jackets, dresses, pants, shoes, blouses, etc.

This information is converted into meaningful context and product placement advertising opportunities for advertisers. Viewers will beable to have accurate information about the products and services including purchasing options in retail stores nearby or ecommercesites.

Stradapp is a non-invasive over the top Product Placement and Contextual advertising technology.

d. Stradapp Social Networks
Stradapp advances in its digital addressable technology to reshape the world of marketing and sales for the Media & EntertainmentIndustry.
The potential for real-time connectivity with customers, especially through social networks, has generated seemingly endlesspossibilities for personalized products, services, and communication.
Stradapp enables social platform to increase their advertising potential in the Media/TV industry through contextual advertising andproduct placement initiatives.