Stradapp has pulled the wraps off its new context media set-top box, the Stradapp CloudCast, that brings embedded marketing, contextual advertising and TV commerce capabilities to your media living room.
Stradapp CloudCast is a media streaming device that plugs into the HDMI port on your TV. Simply use your mobile device and the TV you already own to stream product placement, contextual advertising and related promotions embedded in TV shows, movies, music, sports, games and more.
Stradapp CloudCast works with iPhone®, iPad®, and Android phone and tablets.
Now, with just the tap of the screen, you can instantly access Product Placement/Contextual promotions – from advertisers, retailers and social networks, and their availability in nearby stores or ecommerce sites – on your TV.
Stradapp also stores coupons and rebates and these are also available in our mobile app.

a. IoT

The Internet of Things is on the rise, with massive growth anticipated in both the number of connected devices in use and the opportunities to make money through connected solutions.
The IoT and its associated technologies are poised to significantly change the face of commerce. In fact, the IoT is already disrupting established industries and processes as forward-thinking companies deploy solutions and services that leverage the power of connected devices.
These offerings are supported by strong payment capabilities that help companies take the next step and enable smart devices to make payments
Stradapp capitalizes on those opportunities. We have built the capabilities needed to conduct commerce via connected devices, with a keen focus on those that enable the seamless, secure and real-time processing of digital data and transactions.

a. Augmented Reality

Augmented Reality is not just limited to fun and entertainment. Augmented reality technology has come a long way since it was introduced in the market. It is prepared and ready to help industries, such as retail and media. Businesses in these industries are looking at the practical requirement of an augmented reality app development.

Stradapp has taken Augmented Reality as the key technology for retailers and media for their physical outlets in an integrated environment with traditional media, TV. Augmented reality comes with all the strengths to give a high level of liveliness and rapidity to TV and physical stores as people have in an on-line store like checking products, keeping them in the wish list, and then making the final list to buy the selected ones of them.
In fact, Augmented Reality technology, for a physical retail store, goes a step further and allows customers to try clothes virtually; the integration with media (TV) gives an additional insight of two inter-related industries considering the average time spent by viewers in front of the TV.
Stradapp media Augmented Reality technology is the result of the ongoing digitization process which is now touching almost every aspect of our life. Stradapp goes beyond Smart TV; it’s the technology that truly makes TV a powerful smart device with extended product placement and contextual advertising lifecycle.

a. Big Data
Production Studios, publishers, broadcasters, news organizations, cable companies in the media and entertainment industry are facing new business models for the way they finance, create, market and distribute their content.
Consumers search and access content anywhere, at any time and on any device. As a result, there is increased pressure to execute new digital production and multi-channel advertising and distribution strategies that rely on a detailed understanding of consumers’ media consumption preferences and behaviors.
Beyond consumers’ media preferences and behaviors, Stradapp has developed the technology to provide product placement and contextual information based on what viewers are watching on TV, taking advance on the opportunity to monetize content and to identify new products and services, enabling TV Commerce based on consumer preferences.
With millions of TV viewers and digital consumers, Stradapp is in a unique position to leverage its big data assets for more profitable customer engagement and demand generation for media and entertainment companies, including:

Predicting what audiences want, not only the story-telling content, but also the Product Placement and Contextual Content for demand generation and TV Viewer engagement.
Scheduling optimization, understanding when customers are most likely to view content and what device they’ll be using when they view it. With Stradapp big data’s scalability, this information can be analyzed at a granular ZIP code level for localized distribution.
Increase acquisition and retention, from production studios through broadcaster and ad agencies, Stradapp uses big data to understand what product or services viewers what in the embedded marketing content, and media and entertainment companies, in the value chain, can develop the best promotional and product strategies to increase demand and customer engagement.

Ad targeting, Stradapp big data technology makes it possible to understand digital media and entertainment consumption and behavior that can be used with traditional demographic data to provide personalize contextual and product placement advertising in the right context, at the right time and in the right place.

2. Our team is always looking for deep technology assets with sophisticated intellectual property and differentiated business models with high disruption potential in the industries where we have worked for including Media and Entertainment, Mobile Communications, Banking, Oil and Gas, Health Care, Retail, Consumer Goods and Services, Freight and Logistics​ and Automotive.

Our current scope lies within the enterprise software and infrastructure, including Big Data, Artificial Intelligence, analytics, IoT, Cyber Security and, Cloud & Network Infrastructure.

The group is dedicated to providing venture capital, private equity investments, and advisory services to the technology, media and telecommunication sectors.

High-performance operations are fundamental to successful innovation. Stradapp Operations combines advanced analytics with agile development to rapidly test, deploy, and scale new services to drive growth.